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THE EFFECTS OF PRESENTATION FORMATS AND TASK COMPLEXITY ON ONLINE CONSUMERS' PRODUCT UNDERSTANDING.

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Title: THE EFFECTS OF PRESENTATION FORMATS AND TASK COMPLEXITY ON ONLINE CONSUMERS' PRODUCT UNDERSTANDING.
Authors: Jiang, Zhenhui (Jack)1 jiang@comp.nus.edu.sg, Benbasat, Izak2,3,4 izak.benbasat@sauder.ubc.ca
Source: MIS Quarterly. Sep2007, Vol. 31 Issue 3, p475-500. 26p. 2 Diagrams, 9 Charts, 2 Graphs.
Database: Business Source Ultimate
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  Data: THE EFFECTS OF PRESENTATION FORMATS AND TASK COMPLEXITY ON ONLINE CONSUMERS' PRODUCT UNDERSTANDING.
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  Data: <searchLink fieldCode="JN" term="%22MIS+Quarterly%22">MIS Quarterly</searchLink>. Sep2007, Vol. 31 Issue 3, p475-500. 26p. 2 Diagrams, 9 Charts, 2 Graphs.
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      – Type: doi
        Value: 10.2307/25148804
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      – Code: eng
        Text: English
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        PageCount: 26
        StartPage: 475
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      – TitleFull: THE EFFECTS OF PRESENTATION FORMATS AND TASK COMPLEXITY ON ONLINE CONSUMERS' PRODUCT UNDERSTANDING.
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            NameFull: Jiang, Zhenhui (Jack)
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            – D: 01
              M: 09
              Text: Sep2007
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              Y: 2007
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