View in EDS

The COLLOQUY loyalty marketing census: sizing up the US loyalty marketing industry.

Saved in:
Bibliographic Details
Title: The COLLOQUY loyalty marketing census: sizing up the US loyalty marketing industry.
Authors: Ferguson, Rick1 rick.ferguson@colloquy.com, Hlavinka, Kelly1
Source: Journal of Consumer Marketing. 2007, Vol. 24 Issue 5, p313-321. 9p.
Database: Business Source Ultimate
FullText Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 26633917
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: The COLLOQUY loyalty marketing census: sizing up the US loyalty marketing industry.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Ferguson%2C+Rick%22">Ferguson, Rick</searchLink><relatesTo>1</relatesTo><i> rick.ferguson@colloquy.com</i><br /><searchLink fieldCode="AR" term="%22Hlavinka%2C+Kelly%22">Hlavinka, Kelly</searchLink><relatesTo>1</relatesTo>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Consumer+Marketing%22">Journal of Consumer Marketing</searchLink>. 2007, Vol. 24 Issue 5, p313-321. 9p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=26633917
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1108/07363760710773139
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 9
        StartPage: 313
    Titles:
      – TitleFull: The COLLOQUY loyalty marketing census: sizing up the US loyalty marketing industry.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Ferguson, Rick
      – PersonEntity:
          Name:
            NameFull: Hlavinka, Kelly
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 08
              Text: 2007
              Type: published
              Y: 2007
          Identifiers:
            – Type: issn-print
              Value: 07363761
          Numbering:
            – Type: volume
              Value: 24
            – Type: issue
              Value: 5
          Titles:
            – TitleFull: Journal of Consumer Marketing
              Type: main
ResultId 1