The COLLOQUY loyalty marketing census: sizing up the US loyalty marketing industry.
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| Title: | The COLLOQUY loyalty marketing census: sizing up the US loyalty marketing industry. |
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| Authors: | Ferguson, Rick1 rick.ferguson@colloquy.com, Hlavinka, Kelly1 |
| Source: | Journal of Consumer Marketing. 2007, Vol. 24 Issue 5, p313-321. 9p. |
| Database: | Business Source Ultimate |
| ISSN: | 07363761 |
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| DOI: | 10.1108/07363760710773139 |
