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The COLLOQUY loyalty marketing census: sizing up the US loyalty marketing industry.

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Bibliographic Details
Title: The COLLOQUY loyalty marketing census: sizing up the US loyalty marketing industry.
Authors: Ferguson, Rick1 rick.ferguson@colloquy.com, Hlavinka, Kelly1
Source: Journal of Consumer Marketing. 2007, Vol. 24 Issue 5, p313-321. 9p.
Database: Business Source Ultimate
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