View in EDS PDF Full Text

Shopper Response to Bundle Promotions for Packaged Goods.

Saved in:
Bibliographic Details
Title: Shopper Response to Bundle Promotions for Packaged Goods.
Authors: Foubert, Bram1, Gijsbrechts, Els2
Source: Journal of Marketing Research (JMR). Nov2007, Vol. 44 Issue 4, p647-662. 16p. 1 Diagram, 7 Charts, 4 Graphs.
Database: Business Source Ultimate
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 26989741
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Shopper Response to Bundle Promotions for Packaged Goods.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Foubert%2C+Bram%22">Foubert, Bram</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Gijsbrechts%2C+Els%22">Gijsbrechts, Els</searchLink><relatesTo>2</relatesTo>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Nov2007, Vol. 44 Issue 4, p647-662. 16p. 1 Diagram, 7 Charts, 4 Graphs.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=26989741
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1509/jmkr.44.4.647
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 16
        StartPage: 647
    Titles:
      – TitleFull: Shopper Response to Bundle Promotions for Packaged Goods.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Foubert, Bram
      – PersonEntity:
          Name:
            NameFull: Gijsbrechts, Els
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 11
              Text: Nov2007
              Type: published
              Y: 2007
          Identifiers:
            – Type: issn-print
              Value: 00222437
          Numbering:
            – Type: volume
              Value: 44
            – Type: issue
              Value: 4
          Titles:
            – TitleFull: Journal of Marketing Research (JMR)
              Type: main
ResultId 1