Shopper Response to Bundle Promotions for Packaged Goods.

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Bibliographic Details
Title:	Shopper Response to Bundle Promotions for Packaged Goods.
Authors:	Foubert, Bram¹, Gijsbrechts, Els²
Source:	Journal of Marketing Research (JMR). Nov2007, Vol. 44 Issue 4, p647-662. 16p. 1 Diagram, 7 Charts, 4 Graphs.
Database:	Business Source Ultimate

Description
ISSN:	00222437
DOI:	10.1509/jmkr.44.4.647