Shopper Response to Bundle Promotions for Packaged Goods.
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| Title: | Shopper Response to Bundle Promotions for Packaged Goods. |
|---|---|
| Authors: | Foubert, Bram1, Gijsbrechts, Els2 |
| Source: | Journal of Marketing Research (JMR). Nov2007, Vol. 44 Issue 4, p647-662. 16p. 1 Diagram, 7 Charts, 4 Graphs. |
| Database: | Business Source Ultimate |
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