Business-to-Business Marketing Textbooks: A Comparative Review.
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| Title: | Business-to-Business Marketing Textbooks: A Comparative Review. |
|---|---|
| Authors: | Backhaus, Klaus1,2 backhaus@wiwi.uni-muenster.de, Mell, Bastian BastiMell@web.de, Sabel, Tatjana3 03tasa@wiwi.uni-muenster.de |
| Source: | Journal of Business-to-Business Marketing. 2007, Vol. 14 Issue 4, p11-65. 55p. 9 Charts, 1 Graph. |
| Database: | Business Source Ultimate |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1300/J033v14n04_03 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 55 StartPage: 11 Titles: – TitleFull: Business-to-Business Marketing Textbooks: A Comparative Review. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Backhaus, Klaus – PersonEntity: Name: NameFull: Mell, Bastian – PersonEntity: Name: NameFull: Sabel, Tatjana IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 11 Text: 2007 Type: published Y: 2007 Identifiers: – Type: issn-print Value: 1051712X Numbering: – Type: volume Value: 14 – Type: issue Value: 4 Titles: – TitleFull: Journal of Business-to-Business Marketing Type: main |
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