Business-to-Business Marketing Textbooks: A Comparative Review.
Saved in:
| Title: | Business-to-Business Marketing Textbooks: A Comparative Review. |
|---|---|
| Authors: | Backhaus, Klaus1,2 backhaus@wiwi.uni-muenster.de, Mell, Bastian BastiMell@web.de, Sabel, Tatjana3 03tasa@wiwi.uni-muenster.de |
| Source: | Journal of Business-to-Business Marketing. 2007, Vol. 14 Issue 4, p11-65. 55p. 9 Charts, 1 Graph. |
| Database: | Business Source Ultimate |
Be the first to leave a comment!
