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El comportamiento del consumidor ante la promoción de ventas y lamarca de distribuidor.

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Bibliographic Details
Title: El comportamiento del consumidor ante la promoción de ventas y lamarca de distribuidor.
Alternate Title: Consumer behaviour towards sales promotions and store brands.
Authors: Buil Carrasco, Isabel1 ibuil@unizar.es, Martínez Salinas, Eva1 emartine@unizar.es, Montaner Gutierrez, Teresa1 montagut@unizar.es
Source: Universia Business Review. 2007, Issue 16, p22-35. 14p. 1 Color Photograph, 1 Diagram, 3 Charts, 1 Graph.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Universia+Business+Review%22">Universia Business Review</searchLink>. 2007, Issue 16, p22-35. 14p. 1 Color Photograph, 1 Diagram, 3 Charts, 1 Graph.
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      – Code: spa
        Text: Spanish
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        PageCount: 14
        StartPage: 22
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      – TitleFull: El comportamiento del consumidor ante la promoción de ventas y lamarca de distribuidor.
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            NameFull: Buil Carrasco, Isabel
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            NameFull: Martínez Salinas, Eva
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            NameFull: Montaner Gutierrez, Teresa
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              Text: 2007
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              Y: 2007
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              Value: 16
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