El comportamiento del consumidor ante la promoción de ventas y lamarca de distribuidor.
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| Title: | El comportamiento del consumidor ante la promoción de ventas y lamarca de distribuidor. |
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| Alternate Title: | Consumer behaviour towards sales promotions and store brands. |
| Authors: | Buil Carrasco, Isabel1 ibuil@unizar.es, Martínez Salinas, Eva1 emartine@unizar.es, Montaner Gutierrez, Teresa1 montagut@unizar.es |
| Source: | Universia Business Review. 2007, Issue 16, p22-35. 14p. 1 Color Photograph, 1 Diagram, 3 Charts, 1 Graph. |
| Database: | Business Source Ultimate |
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