Industry image: Its impact on the brand image of potential employees.

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Bibliographic Details
Title:	Industry image: Its impact on the brand image of potential employees.
Authors:	Burmann, Christoph¹ Burmann@uni-bremen.de, Schaefer, Katharina, Maloney, Philip
Source:	Journal of Brand Management. Feb2008, Vol. 15 Issue 3, p157-176. 20p. 2 Diagrams, 4 Charts.
Database:	Business Source Ultimate

Description
ISSN:	1350231X
DOI:	10.1057/palgrave.bm.2550112