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Transforming Strategy One Customer at a Time.

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Bibliographic Details
Title: Transforming Strategy One Customer at a Time.
Authors: Harrington, Richard J.1, Tjan, Anthony K.2,3
Source: Harvard Business Review. Mar2008, Vol. 86 Issue 3, p62-72. 11p. 2 Color Photographs, 1 Illustration, 3 Diagrams, 1 Graph.
Database: Business Source Ultimate
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ISSN:00178012