Das Branchenimage als Determinante des Unternehmensmarkenimages.
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| Title: | Das Branchenimage als Determinante des Unternehmensmarkenimages. |
|---|---|
| Authors: | Burmann, Christoph, Schaefer, Katharina |
| Source: | Die Betriebswirtschaft. mar/apr2007, Vol. 67 Issue 2, p135-152. 18p. |
| Database: | Business Source Ultimate |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: bsu DbLabel: Business Source Ultimate An: 30760383 AccessLevel: 2 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| RecordInfo | BibRecord: BibEntity: Languages: – Code: ger Text: German PhysicalDescription: Pagination: PageCount: 18 StartPage: 135 Titles: – TitleFull: Das Branchenimage als Determinante des Unternehmensmarkenimages. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Burmann, Christoph – PersonEntity: Name: NameFull: Schaefer, Katharina IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 03 Text: mar/apr2007 Type: published Y: 2007 Identifiers: – Type: issn-print Value: 03427064 Numbering: – Type: volume Value: 67 – Type: issue Value: 2 Titles: – TitleFull: Die Betriebswirtschaft Type: main |
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