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Displaying Common but Previously Neglected Health Claims on Product Labels: Understanding Competitive Advantages, Deception, and Education.

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Title: Displaying Common but Previously Neglected Health Claims on Product Labels: Understanding Competitive Advantages, Deception, and Education.
Authors: Burke, Sandra J., Milberg, Sandra J., Moe, Wendy W.
Source: Journal of Public Policy & Marketing. Fall97, Vol. 16 Issue 2, p242-255. 14p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Displaying Common but Previously Neglected Health Claims on Product Labels: Understanding Competitive Advantages, Deception, and Education.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Public+Policy+%26+Marketing%22">Journal of Public Policy & Marketing</searchLink>. Fall97, Vol. 16 Issue 2, p242-255. 14p.
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      – Code: eng
        Text: English
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        PageCount: 14
        StartPage: 242
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      – TitleFull: Displaying Common but Previously Neglected Health Claims on Product Labels: Understanding Competitive Advantages, Deception, and Education.
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            NameFull: Burke, Sandra J.
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              Text: Fall97
              Type: published
              Y: 1997
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