Medial frontal activity in brand-loyal consumers: A Near-Infrared Ray study.
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| Title: | Medial frontal activity in brand-loyal consumers: A Near-Infrared Ray study. |
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| Authors: | Ching-Hung Lin1 eandy924@ms42.hinet.net, Hsu-Ping Tuan2 grace52901@yahoo.com.tw, Yao-Chu Chiu2 iauchu@mail2000.com.tw |
| Source: | NeuroPsychoEconomics Conference Proceedings. 2007, p15-15. 1p. |
| Database: | Business Source Ultimate |
| ISSN: | 18618243 |
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