View in EDS PDF Full Text

Efficacité de la publicité : un état de l'art.

Saved in:
Bibliographic Details
Title: Efficacité de la publicité : un état de l'art.
Alternate Title: Advertisement effectiveness: state of art.
La eficacia de la publicidad: un estado del arte.
Authors: Kammoun, Mohamed
Source: Revue des Sciences de Gestion. Jan/Feb2008, Issue 229, p111-119. 9p. 4 Diagrams, 1 Chart.
Database: Business Source Ultimate
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 32505223
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Efficacité de la publicité : un état de l'art.
– Name: TitleAlt
  Label: Alternate Title
  Group: TiAlt
  Data: Advertisement effectiveness: state of art.<br />La eficacia de la publicidad: un estado del arte.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Kammoun%2C+Mohamed%22">Kammoun, Mohamed</searchLink>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Revue+des+Sciences+de+Gestion%22">Revue des Sciences de Gestion</searchLink>. Jan/Feb2008, Issue 229, p111-119. 9p. 4 Diagrams, 1 Chart.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=32505223
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1051/larsg:2008012
    Languages:
      – Code: fre
        Text: French
    PhysicalDescription:
      Pagination:
        PageCount: 9
        StartPage: 111
    Titles:
      – TitleFull: Efficacité de la publicité : un état de l'art.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Kammoun, Mohamed
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Text: Jan/Feb2008
              Type: published
              Y: 2008
          Identifiers:
            – Type: issn-print
              Value: 11607742
          Numbering:
            – Type: issue
              Value: 229
          Titles:
            – TitleFull: Revue des Sciences de Gestion
              Type: main
ResultId 1