APA (7th ed.) Citation

Colgate, M. R., & Danaher, P. J. (2000). Implementing a Customer Relationship Strategy: The Asymmetric Impact of Poor Versus Excellent Execution. Journal of the Academy of Marketing Science, 28(3), 375. https://doi.org/10.1177/0092070300283006

Chicago Style (17th ed.) Citation

Colgate, Mark R., and Peter J. Danaher. "Implementing a Customer Relationship Strategy: The Asymmetric Impact of Poor Versus Excellent Execution." Journal of the Academy of Marketing Science 28, no. 3 (2000): 375. https://doi.org/10.1177/0092070300283006.

MLA (9th ed.) Citation

Colgate, Mark R., and Peter J. Danaher. "Implementing a Customer Relationship Strategy: The Asymmetric Impact of Poor Versus Excellent Execution." Journal of the Academy of Marketing Science, vol. 28, no. 3, 2000, p. 375, https://doi.org/10.1177/0092070300283006.