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Implementing a Customer Relationship Strategy: The Asymmetric Impact of Poor Versus Excellent Execution.

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Title: Implementing a Customer Relationship Strategy: The Asymmetric Impact of Poor Versus Excellent Execution.
Authors: Colgate, Mark R.1, Danaher, Peter J.1
Source: Journal of the Academy of Marketing Science. Summer2000, Vol. 28 Issue 3, p375. 13p. 4 Graphs.
Database: Business Source Ultimate
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        Value: 10.1177/0092070300283006
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        Text: English
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        PageCount: 13
        StartPage: 375
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              Text: Summer2000
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