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Branding 2.0 - Using Web 2.0 Principles to build an Open Source Brand.

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Title: Branding 2.0 - Using Web 2.0 Principles to build an Open Source Brand.
Authors: Mairinger, Martin martin.mairinger@gmail.com
Source: Electronic Markets. May2008, Vol. 18 Issue 2, p117-129. 13p. 1 Diagram, 1 Chart.
Database: Business Source Ultimate
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