APA (7th ed.) Citation

Ferguson, R., & Hlavinka, K. (2008). SegmentTalk: The difference engine: a comparison of loyalty marketing perceptions among specific US consumer segments. Journal of Consumer Marketing, 25(2), 115. https://doi.org/10.1108/07363760810858855

Chicago Style (17th ed.) Citation

Ferguson, Rick, and Kelly Hlavinka. "SegmentTalk: The Difference Engine: A Comparison of Loyalty Marketing Perceptions Among Specific US Consumer Segments." Journal of Consumer Marketing 25, no. 2 (2008): 115. https://doi.org/10.1108/07363760810858855.

MLA (9th ed.) Citation

Ferguson, Rick, and Kelly Hlavinka. "SegmentTalk: The Difference Engine: A Comparison of Loyalty Marketing Perceptions Among Specific US Consumer Segments." Journal of Consumer Marketing, vol. 25, no. 2, 2008, p. 115, https://doi.org/10.1108/07363760810858855.