SegmentTalk: the difference engine: a comparison of loyalty marketing perceptions among specific US consumer segments.
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| Title: | SegmentTalk: the difference engine: a comparison of loyalty marketing perceptions among specific US consumer segments. |
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| Authors: | Ferguson, Rick1 rick.ferguson@colloquy.com, Hlavinka, Kelly1 |
| Source: | Journal of Consumer Marketing. 2008, Vol. 25 Issue 2, p115-127. 13p. |
| Database: | Business Source Ultimate |
| ISSN: | 07363761 |
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| DOI: | 10.1108/07363760810858855 |
