APA (7th ed.) Citation

Wilbur, K. C. (2008). A Two-Sided, Empirical Model of Television Advertising and Viewing Markets. Marketing Science (INFORMS), 27(3), 356. https://doi.org/10.1287/mksc.1070.0303

Chicago Style (17th ed.) Citation

Wilbur, Kenneth C. "A Two-Sided, Empirical Model of Television Advertising and Viewing Markets." Marketing Science (INFORMS) 27, no. 3 (2008): 356. https://doi.org/10.1287/mksc.1070.0303.

MLA (9th ed.) Citation

Wilbur, Kenneth C. "A Two-Sided, Empirical Model of Television Advertising and Viewing Markets." Marketing Science (INFORMS), vol. 27, no. 3, 2008, p. 356, https://doi.org/10.1287/mksc.1070.0303.