A Two-Sided, Empirical Model of Television Advertising and Viewing Markets.

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Bibliographic Details
Title:	A Two-Sided, Empirical Model of Television Advertising and Viewing Markets.
Authors:	Wilbur, Kenneth C.¹ kwilbur@usc.edu
Source:	Marketing Science (INFORMS). May/Jun2008, Vol. 27 Issue 3, p356-378. 23p. 1 Diagram, 9 Charts, 7 Graphs.
Database:	Business Source Ultimate

Description
ISSN:	07322399
DOI:	10.1287/mksc.1070.0303