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A Two-Sided, Empirical Model of Television Advertising and Viewing Markets.

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Title: A Two-Sided, Empirical Model of Television Advertising and Viewing Markets.
Authors: Wilbur, Kenneth C.1 kwilbur@usc.edu
Source: Marketing Science (INFORMS). May/Jun2008, Vol. 27 Issue 3, p356-378. 23p. 1 Diagram, 9 Charts, 7 Graphs.
Database: Business Source Ultimate
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=33247976
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        Value: 10.1287/mksc.1070.0303
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