APA (7th ed.) Citation

Gleaves, R., Burton, J., Kitshoff, J., Bates, K., & Whittington, M. (2008). Accounting is from Mars, marketing is from Venus: Establishing common ground for the concept of customer profitability. Journal of Marketing Management, 24(7-8), 825. https://doi.org/10.1362/026725708X345533

Chicago Style (17th ed.) Citation

Gleaves, Robin, Jamie Burton, Jan Kitshoff, Ken Bates, and Mark Whittington. "Accounting Is from Mars, Marketing Is from Venus: Establishing Common Ground for the Concept of Customer Profitability." Journal of Marketing Management 24, no. 7-8 (2008): 825. https://doi.org/10.1362/026725708X345533.

MLA (9th ed.) Citation

Gleaves, Robin, et al. "Accounting Is from Mars, Marketing Is from Venus: Establishing Common Ground for the Concept of Customer Profitability." Journal of Marketing Management, vol. 24, no. 7-8, 2008, p. 825, https://doi.org/10.1362/026725708X345533.