Accounting is from Mars, marketing is from Venus: establishing common ground for the concept of customer profitability.
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| Title: | Accounting is from Mars, marketing is from Venus: establishing common ground for the concept of customer profitability. |
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| Authors: | Gleaves, Robin1 robin@cval.co.uk, Burton, Jamie2 jamie.burton@mbs.ac.uk, Kitshoff, Jan1 jan@cval.co.uk, Bates, Ken3 ken.bates@vuw.ac.nz, Whittington, Mark4 mark.whittington@abdn.ac.uk |
| Source: | Journal of Marketing Management. Sep2008, Vol. 24 Issue 7-8, p825-845. 21p. 1 Diagram, 1 Chart, 1 Graph. |
| Database: | Business Source Ultimate |
| ISSN: | 0267257X |
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| DOI: | 10.1362/026725708X345533 |
