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Accounting is from Mars, marketing is from Venus: establishing common ground for the concept of customer profitability.

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Title: Accounting is from Mars, marketing is from Venus: establishing common ground for the concept of customer profitability.
Authors: Gleaves, Robin1 robin@cval.co.uk, Burton, Jamie2 jamie.burton@mbs.ac.uk, Kitshoff, Jan1 jan@cval.co.uk, Bates, Ken3 ken.bates@vuw.ac.nz, Whittington, Mark4 mark.whittington@abdn.ac.uk
Source: Journal of Marketing Management. Sep2008, Vol. 24 Issue 7-8, p825-845. 21p. 1 Diagram, 1 Chart, 1 Graph.
Database: Business Source Ultimate
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DbLabel: Business Source Ultimate
An: 34453062
AccessLevel: 2
PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Management%22">Journal of Marketing Management</searchLink>. Sep2008, Vol. 24 Issue 7-8, p825-845. 21p. 1 Diagram, 1 Chart, 1 Graph.
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        Value: 10.1362/026725708X345533
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      – Code: eng
        Text: English
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        PageCount: 21
        StartPage: 825
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      – TitleFull: Accounting is from Mars, marketing is from Venus: establishing common ground for the concept of customer profitability.
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            NameFull: Gleaves, Robin
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              M: 09
              Text: Sep2008
              Type: published
              Y: 2008
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              Value: 24
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