APA (7th ed.) Citation

Ferguson, R., & Brohaugh, B. (2008). Telecom's search for the ultimate customer loyalty platform. Journal of Consumer Marketing, 25(5), 314. https://doi.org/10.1108/07363760810890543

Chicago Style (17th ed.) Citation

Ferguson, Rick, and Bill Brohaugh. "Telecom's Search for the Ultimate Customer Loyalty Platform." Journal of Consumer Marketing 25, no. 5 (2008): 314. https://doi.org/10.1108/07363760810890543.

MLA (9th ed.) Citation

Ferguson, Rick, and Bill Brohaugh. "Telecom's Search for the Ultimate Customer Loyalty Platform." Journal of Consumer Marketing, vol. 25, no. 5, 2008, p. 314, https://doi.org/10.1108/07363760810890543.