Telecom's search for the ultimate customer loyalty platform.
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| Title: | Telecom's search for the ultimate customer loyalty platform. |
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| Authors: | Ferguson, Rick1, Brohaugh, Bill1 |
| Source: | Journal of Consumer Marketing. 2008, Vol. 25 Issue 5, p314-318. 5p. |
| Database: | Business Source Ultimate |
| ISSN: | 07363761 |
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| DOI: | 10.1108/07363760810890543 |
