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Telecom's search for the ultimate customer loyalty platform.

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Bibliographic Details
Title: Telecom's search for the ultimate customer loyalty platform.
Authors: Ferguson, Rick1, Brohaugh, Bill1
Source: Journal of Consumer Marketing. 2008, Vol. 25 Issue 5, p314-318. 5p.
Database: Business Source Ultimate
FullText Text:
  Availability: 0
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DbLabel: Business Source Ultimate
An: 34517289
AccessLevel: 2
PubType: Academic Journal
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=34517289
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        Value: 10.1108/07363760810890543
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      – Code: eng
        Text: English
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        PageCount: 5
        StartPage: 314
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      – TitleFull: Telecom's search for the ultimate customer loyalty platform.
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            NameFull: Ferguson, Rick
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            NameFull: Brohaugh, Bill
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              Text: 2008
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