APA (7th ed.) Citation

Biswas, D., Keller, L. R., & Burman, B. (2008). Making Probability Judgments of Future Product Failures: Packing versus Unpacking the Problem. Advances in Consumer Research, 35, 857.

Chicago Style (17th ed.) Citation

Biswas, Dipayan, L. Robin Keller, and Bidisha Burman. "Making Probability Judgments of Future Product Failures: Packing Versus Unpacking the Problem." Advances in Consumer Research 35 (2008): 857.

MLA (9th ed.) Citation

Biswas, Dipayan, et al. "Making Probability Judgments of Future Product Failures: Packing Versus Unpacking the Problem." Advances in Consumer Research, vol. 35, 2008, p. 857.