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Making Probability Judgments of Future Product Failures: Packing versus Unpacking the Problem.

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Title: Making Probability Judgments of Future Product Failures: Packing versus Unpacking the Problem.
Authors: Biswas, Dipayan1, Keller, L. Robin2, Burman, Bidisha3
Source: Advances in Consumer Research. 2008, Vol. 35, p857-858. 2p.
Database: Business Source Ultimate
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