Making Probability Judgments of Future Product Failures: Packing versus Unpacking the Problem.

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Bibliographic Details
Title:	Making Probability Judgments of Future Product Failures: Packing versus Unpacking the Problem.
Authors:	Biswas, Dipayan¹, Keller, L. Robin², Burman, Bidisha³
Source:	Advances in Consumer Research. 2008, Vol. 35, p857-858. 2p.
Database:	Business Source Ultimate

Description
ISSN:	00989258