APA (7th ed.) Citation

Dholakia, N., Cabusas, J. J., Rokka, J., & Arruda-Filho, E. J. M. (2008). Mi Swing Es Tropical--But Not My Consumers Economic Realism and Cultural Contradictions in Latin American Marketing of Apple's i-Conic Products. Advances in Consumer Research - Latin American Conference Proceedings, 2, 145.

Chicago Style (17th ed.) Citation

Dholakia, Nikhilesh, Julianne Joy Cabusas, Joonas Rokka, and Emílio J. M. Arruda-Filho. "Mi Swing Es Tropical--But Not My Consumers Economic Realism and Cultural Contradictions in Latin American Marketing of Apple's I-Conic Products." Advances in Consumer Research - Latin American Conference Proceedings 2 (2008): 145.

MLA (9th ed.) Citation

Dholakia, Nikhilesh, et al. "Mi Swing Es Tropical--But Not My Consumers Economic Realism and Cultural Contradictions in Latin American Marketing of Apple's I-Conic Products." Advances in Consumer Research - Latin American Conference Proceedings, vol. 2, 2008, p. 145.