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Mi Swing Es Tropical--But Not My Consumers Economic Realism and Cultural Contradictions in Latin American Marketing of Apple's i-Conic Products.

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Title: Mi Swing Es Tropical--But Not My Consumers Economic Realism and Cultural Contradictions in Latin American Marketing of Apple's i-Conic Products.
Authors: Dholakia, Nikhilesh1, Cabusas, Julianne Joy1, Rokka, Joonas2, Arruda-Filho, Emílio J. M.3
Source: Advances in Consumer Research - Latin American Conference Proceedings. 2008, Vol. 2, p145-146. 2p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 36211069
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PubType: Conference
PubTypeId: conference
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      – Code: eng
        Text: English
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      – TitleFull: Mi Swing Es Tropical--But Not My Consumers Economic Realism and Cultural Contradictions in Latin American Marketing of Apple's i-Conic Products.
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            NameFull: Cabusas, Julianne Joy
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            NameFull: Rokka, Joonas
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