Mi Swing Es Tropical--But Not My Consumers Economic Realism and Cultural Contradictions in Latin American Marketing of Apple's i-Conic Products. - Dholakia, Nikhilesh; Cabusas, Julianne Joy; Rokka, Joonas; Arruda-Filho, Emílio J. M. (Advances in Consumer Research - Latin American Conference Proceedings, 2008)