Mi Swing Es Tropical--But Not My Consumers Economic Realism and Cultural Contradictions in Latin American Marketing of Apple's i-Conic Products.
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| Title: | Mi Swing Es Tropical--But Not My Consumers Economic Realism and Cultural Contradictions in Latin American Marketing of Apple's i-Conic Products. |
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| Authors: | Dholakia, Nikhilesh1, Cabusas, Julianne Joy1, Rokka, Joonas2, Arruda-Filho, Emílio J. M.3 |
| Source: | Advances in Consumer Research - Latin American Conference Proceedings. 2008, Vol. 2, p145-146. 2p. |
| Database: | Business Source Ultimate |
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