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The consumer inside: at its heart, all marketing speaks to human beings.

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Bibliographic Details
Title:	The consumer inside: at its heart, all marketing speaks to human beings.
Authors:	Ferguson, Rick¹
Source:	Journal of Consumer Marketing. 2009, Vol. 26 Issue 3, p214-218. 5p.
Database:	Business Source Ultimate

Description
ISSN:	07363761
DOI:	10.1108/07363760910954145