Services Advertising: An Overview and Summary of Research, 1980-1995.

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Bibliographic Details
Title:	Services Advertising: An Overview and Summary of Research, 1980-1995.
Authors:	Tripp, Carolyn¹
Source:	Journal of Advertising. Winter97, Vol. 26 Issue 4, p21-38. 18p. 4 Charts.
Database:	Business Source Ultimate

Description
ISSN:	00913367
DOI:	10.1080/00913367.1997.10673533