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Services Advertising: An Overview and Summary of Research, 1980-1995.

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Title: Services Advertising: An Overview and Summary of Research, 1980-1995.
Authors: Tripp, Carolyn1
Source: Journal of Advertising. Winter97, Vol. 26 Issue 4, p21-38. 18p. 4 Charts.
Database: Business Source Ultimate
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DbLabel: Business Source Ultimate
An: 433949
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PubType: Academic Journal
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  Data: Services Advertising: An Overview and Summary of Research, 1980-1995.
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      – Type: doi
        Value: 10.1080/00913367.1997.10673533
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      – Code: eng
        Text: English
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        PageCount: 18
        StartPage: 21
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      – TitleFull: Services Advertising: An Overview and Summary of Research, 1980-1995.
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            – D: 01
              M: 12
              Text: Winter97
              Type: published
              Y: 1997
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              Value: 26
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              Value: 4
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