Services Advertising: An Overview and Summary of Research, 1980-1995.
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| Title: | Services Advertising: An Overview and Summary of Research, 1980-1995. |
|---|---|
| Authors: | Tripp, Carolyn1 |
| Source: | Journal of Advertising. Winter97, Vol. 26 Issue 4, p21-38. 18p. 4 Charts. |
| Database: | Business Source Ultimate |
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