APA (7th ed.) Citation

Morrin, M., & Jacoby, J. (2000). Trademark Dilution: Empirical Measures for an Elusive Concept. Journal of Public Policy & Marketing, 19(2), 265. https://doi.org/10.1509/jppm.19.2.265.17137

Chicago Style (17th ed.) Citation

Morrin, Maureen, and Jacob Jacoby. "Trademark Dilution: Empirical Measures for an Elusive Concept." Journal of Public Policy & Marketing 19, no. 2 (2000): 265. https://doi.org/10.1509/jppm.19.2.265.17137.

MLA (9th ed.) Citation

Morrin, Maureen, and Jacob Jacoby. "Trademark Dilution: Empirical Measures for an Elusive Concept." Journal of Public Policy & Marketing, vol. 19, no. 2, 2000, p. 265, https://doi.org/10.1509/jppm.19.2.265.17137.