View in EDS PDF Full Text

The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk.

Saved in:
Bibliographic Details
Title: The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk.
Authors: Luo, Xueming1, Bhattacharya, C.B2
Source: Journal of Marketing. Nov2009, Vol. 73 Issue 6, p198-213. 16p. 1 Diagram, 4 Charts, 1 Graph.
Database: Business Source Ultimate
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 44515711
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Luo%2C+Xueming%22">Luo, Xueming</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Bhattacharya%2C+C%2EB%22">Bhattacharya, C.B</searchLink><relatesTo>2</relatesTo>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Nov2009, Vol. 73 Issue 6, p198-213. 16p. 1 Diagram, 4 Charts, 1 Graph.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=44515711
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1509/jmkg.73.6.198
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 16
        StartPage: 198
    Titles:
      – TitleFull: The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Luo, Xueming
      – PersonEntity:
          Name:
            NameFull: Bhattacharya, C.B
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 11
              Text: Nov2009
              Type: published
              Y: 2009
          Identifiers:
            – Type: issn-print
              Value: 00222429
          Numbering:
            – Type: volume
              Value: 73
            – Type: issue
              Value: 6
          Titles:
            – TitleFull: Journal of Marketing
              Type: main
ResultId 1