RECALL, RECOGNITION AND THE MEASUREMENT OF MEMORY FOR PRINT ADVERTISEMENTS: A REASSESSMENT.
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| Title: | RECALL, RECOGNITION AND THE MEASUREMENT OF MEMORY FOR PRINT ADVERTISEMENTS: A REASSESSMENT. |
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| Authors: | Finn, Adam1 |
| Source: | Marketing Science (INFORMS). Winter92, Vol. 11 Issue 1, p95. 6p. |
| Database: | Business Source Ultimate |
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