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ADVERTISING AND NATIONAL CONSUMPTION: A PATH ANALYTIC RE-EXAMINATION OF THE GALBRAITHIAN ARGUMENT.

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Title: ADVERTISING AND NATIONAL CONSUMPTION: A PATH ANALYTIC RE-EXAMINATION OF THE GALBRAITHIAN ARGUMENT.
Authors: Quarles, Rebecca Colwell1, Jeffres, Leo W.2
Source: Journal of Advertising. 1983, Vol. 12 Issue 2, p4-33. 11p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 4673514
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: ADVERTISING AND NATIONAL CONSUMPTION: A PATH ANALYTIC RE-EXAMINATION OF THE GALBRAITHIAN ARGUMENT.
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  Data: <searchLink fieldCode="AR" term="%22Quarles%2C+Rebecca+Colwell%22">Quarles, Rebecca Colwell</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Jeffres%2C+Leo+W%2E%22">Jeffres, Leo W.</searchLink><relatesTo>2</relatesTo>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Advertising%22">Journal of Advertising</searchLink>. 1983, Vol. 12 Issue 2, p4-33. 11p.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1080/00913367.1983.10672835
    Languages:
      – Code: eng
        Text: English
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      Pagination:
        PageCount: 11
        StartPage: 4
    Titles:
      – TitleFull: ADVERTISING AND NATIONAL CONSUMPTION: A PATH ANALYTIC RE-EXAMINATION OF THE GALBRAITHIAN ARGUMENT.
        Type: main
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          Name:
            NameFull: Quarles, Rebecca Colwell
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            NameFull: Jeffres, Leo W.
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            – D: 01
              M: 06
              Text: 1983
              Type: published
              Y: 1983
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              Value: 12
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              Value: 2
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            – TitleFull: Journal of Advertising
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