APA (7th ed.) Citation

Biswas, D., & Burman, B. (2009). The effects of product digitalization and price dispersion on search intentions in offline versus online settings: The mediating effects of perceived risks. Journal of Product & Brand Management, 18(7), 477. https://doi.org/10.1108/10610420910998208

Chicago Style (17th ed.) Citation

Biswas, Dipayan, and Bidisha Burman. "The Effects of Product Digitalization and Price Dispersion on Search Intentions in Offline Versus Online Settings: The Mediating Effects of Perceived Risks." Journal of Product & Brand Management 18, no. 7 (2009): 477. https://doi.org/10.1108/10610420910998208.

MLA (9th ed.) Citation

Biswas, Dipayan, and Bidisha Burman. "The Effects of Product Digitalization and Price Dispersion on Search Intentions in Offline Versus Online Settings: The Mediating Effects of Perceived Risks." Journal of Product & Brand Management, vol. 18, no. 7, 2009, p. 477, https://doi.org/10.1108/10610420910998208.