The effects of product digitalization and price dispersion on search intentions in offline versus online settings: the mediating effects of perceived risks.
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| Title: | The effects of product digitalization and price dispersion on search intentions in offline versus online settings: the mediating effects of perceived risks. |
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| Authors: | Biswas, Dipayan1 dbiswas@bentley.edu, Burman, Bidisha2 |
| Source: | Journal of Product & Brand Management. 2009, Vol. 18 Issue 7, p477-486. 10p. 2 Charts. |
| Database: | Business Source Ultimate |
| ISSN: | 10610421 |
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| DOI: | 10.1108/10610420910998208 |
