APA (7th ed.) Citation

Agrawal, N., & Duhachek, A. (2010). Emotional Compatibility and the Effectiveness of Antidrinking Messages: A Defensive Processing Perspective on Shame and Guilt. Journal of Marketing Research (JMR), 47(2), 263. https://doi.org/10.1509/jmkr.47.2.263

Chicago Style (17th ed.) Citation

Agrawal, Nidhi, and Adam Duhachek. "Emotional Compatibility and the Effectiveness of Antidrinking Messages: A Defensive Processing Perspective on Shame and Guilt." Journal of Marketing Research (JMR) 47, no. 2 (2010): 263. https://doi.org/10.1509/jmkr.47.2.263.

MLA (9th ed.) Citation

Agrawal, Nidhi, and Adam Duhachek. "Emotional Compatibility and the Effectiveness of Antidrinking Messages: A Defensive Processing Perspective on Shame and Guilt." Journal of Marketing Research (JMR), vol. 47, no. 2, 2010, p. 263, https://doi.org/10.1509/jmkr.47.2.263.