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Emotional Compatibility and the Effectiveness of Antidrinking Messages: A Defensive Processing Perspective on Shame and Guilt.

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Title: Emotional Compatibility and the Effectiveness of Antidrinking Messages: A Defensive Processing Perspective on Shame and Guilt.
Authors: Agrawal, Nidhi1, Duhachek, Adam2
Source: Journal of Marketing Research (JMR). Apr2010, Vol. 47 Issue 2, p263-273. 11p. 2 Color Photographs, 3 Charts.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Apr2010, Vol. 47 Issue 2, p263-273. 11p. 2 Color Photographs, 3 Charts.
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        Value: 10.1509/jmkr.47.2.263
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      – Code: eng
        Text: English
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        PageCount: 11
        StartPage: 263
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      – TitleFull: Emotional Compatibility and the Effectiveness of Antidrinking Messages: A Defensive Processing Perspective on Shame and Guilt.
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              Text: Apr2010
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              Y: 2010
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